Tuesday, July 27, 2010

Signage

This is the writing on the wall:

Increasingly we are told what to do, what not to do, and how to do whatever it is we’re still allowed to do. Collectively we grow increasingly comfortable with the extent of optional outside influence that we have permitted into in our lives, to the point where we now expect it, even demand it. What would we do without it? Packaging geared to the most pathetic, lazy, and ignorant of us conditions a population not to think independently or self-police, but to expect instructions as the default. We grow progressively inured to the notion that someone else will tell us what to do – the tragedy is how many people here might see that as an advantage. However, the cost of claiming this right to be sheep is that in doing so we cede the right to think and make decisions for ourselves. Now, what would “civilized” people these days do without signage? Even the most ridiculous instructions and warnings have to be articulated, since in the lieu of instructions all bets are off: reason is no longer expected or assumed. Reason is no longer the burden of the individual in the world. But as everyone knows, freedom doesn't work without responsibility, and so, in the end, those who choose to be sheep with receive a sheep's reward.